> For the complete documentation index, see [llms.txt](https://blockchain-biopharma.gitbook.io/blockchain-biopharma-product-thesis/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://blockchain-biopharma.gitbook.io/blockchain-biopharma-product-thesis/what-is-blockchain-biopharma/competitive-landscape.md).

# Competitive Landscape

A BCG Matrix Cash Cow swimming in the Blue Ocean

As a Baseline for growth, we expect to be a **#Star,** using the BCG Matrix Graphic below as a Baseline. 

![](https://3793447250-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FO7W4pc5eosLdhomkAh7o%2Fuploads%2FCxdSrVdNHWcsi6VcKV95%2Fdownload.png?alt=media\&token=220ab8ea-f7cb-4fa6-9ded-da885b60c6bd)

This #Star will be above a **Blue Ocean**, the traits for which this graphic exhibits.

![](https://3793447250-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FO7W4pc5eosLdhomkAh7o%2Fuploads%2FXtnk3Smnnp3YcjnJdHUY%2FBlueOcean.jpg?alt=media\&token=6616527d-ce23-4b77-8107-39aa690f7303)